Jul 24, 2014 UncategorizedComments Off on 4 Ways “Freebie” Marketing Is Good for Business
NEW YORK, July 25, 2014 /PRNewswire/ — Giveaways or “freebies” might seem counterintuitive to a marketing strategy aimed at driving sales, but what many don’t realize is that the exposure gained through free promotion can help build your audience and lead to future sales. While realistically not every download of a free content offering will lead to a purchase, your brand can still benefit from establishing its credibility and expertise. If you need further convincing, here are four reasons why free giveaways will result in greater pay-off for your business:
1. Freebies and strategic pricing helps your content get discovered. There are an estimated 350,000 books published each year. Stand out from the crowd by giving readers a reason to choose your book over another.