adidas Chooses Callcredit’s GMAP to Help with Expansion Strategy in China
Aug 28, 2014 UncategorizedComments Off on adidas Chooses Callcredit’s GMAP to Help with Expansion Strategy in China
SHANGHAI, Aug. 28, 2014 /PRNewswire/ — Global sports brand adidas has used the expertise of international retail planning experts GMAP Marketing Consulting (Shanghai) Ltd., part of Callcredit Information Group, to support in their China expansion strategy.
adidas already has 7,600 shops across 1,000 Chinese cities and intends to consolidate their location coverage in the major cities as well as increase their footprint in China by expanding to another 400 cities by the end of 2015, with special focus on opportunities in middle sized cities. With GMAP’s extensive data coverage in over 50 cities, including comprehensive mapping of both current and future retail locations, the newly established GMAP Shanghai team was chosen to help adidas understand and prioritise where expansion potential exists.
Headquartered in Leeds, UK, GMAP has over 25 years’ experience helping global organisations