Aimia forms global strategic partnership with Fractal Analytics, an advanced analytics company
Aug 12, 2014 UncategorizedComments Off on Aimia forms global strategic partnership with Fractal Analytics, an advanced analytics company
MONTREAL, Aug. 12, 2014 /PRNewswire/ – Aimia, a global leader in loyalty management, has formed a strategic long-term partnership with Fractal Analytics, a leading provider of advanced analytics. The exclusive commercial agreement will deepen Aimia’s analytics capabilities, extending its unparalleled customer insights to deliver a more comprehensive understanding of consumer behavior and improve marketing return-on-investment. It will also extend Aimia’s loyalty expertise to Fractal’s existing clients. As part of the partnership, Aimia is making a minority equity investment in Fractal.
The partnership expands Aimia’s analytics operations, giving it access to best-in-class analytics to enhance its current core capabilities and the opportunity to rapidly embed some of Fractal’s existing predictive analytics solutions such as Customer Genomics