Black Remains Top Choice for Consumers’ Next Mobile Phone says Strategy Analytics
Jul 31, 2014 UncategorizedComments Off on Black Remains Top Choice for Consumers’ Next Mobile Phone says Strategy Analytics
BOSTON, July 31, 2014 /PRNewswire/ — A recent study from the Wireless Device Lab at Strategy Analytics (www.strategyanalytics.com) surveying consumers in the US, UK, France, Germany and China found that respondents prefer a black phone considerably more than any other color phone evaluated.
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Over half of respondents in the UK and France rated black as the most preferred color for their next mobile phone, compared to 45% or more respondents in Germany and the US, and 38% in China. However, while it has topped the polls over the last six years, interest in a black phone has decreased since 2012 in the US and since 2010 in Western Europe. Conversely interest in other colored phones and most notably for white, has risen in both regions since 2010. Exhibit 1.1 presents color preference in the US in 2014.