Dec 24, 2018 Market Comments Off on County Government Multiple Marketing for Pingtung’s Beautiful Landscape Perking up the Tourism in Kenting
Pingtung County Government has been taking initiative in holding various types of activities to attract tourists anew in spite of the fact that the number of visitors and the tourism in Kenting has been seriously affected by factors including negative coverage and the change in macroeconomic environment during the recent years. And with the boost of winter travel allowance promoted by Tourism Bureau, Ministry of Transportation and Communications, signs of tourists' returning back to the area have been shown recently. Along with the annual Taiwan Lantern Festival which is going to be held in Pingtung next year, it is expected that there will be more domestic and overseas travelers flocking into Kenting. Pingtung County Government has already schemed out and launched tours incorporated with lantern events for attracting tourists and increasing the growth of Pingtung travel.
According to Transportation and Tourism Department, Pingtung County Government, in addition to inviting and gathering relevant dealers in Kenting area to join periodic meetings themed on the revival of Kenting's tourism industry, the government also encourages businesses to sign self-disciplinary convention and proactively carry out conducts that are friendly to local environment for perking up tourism in Hengchun Peninsula. Besides, consumer protection officers are sent to the area for inspection and consultation on irregular basis. It is required that clear and transparent pricing be marked by the dealers so as to reduce disputes and create an environmentally-friendly tourist environment.
Pingtung County Government has planned out many fascinating events to attract crowds at the same time: Manzhou International Surfing Competition, 2018, Jonkea Raptors Festival, Katabatic Wind Art Festival, Sihjhongsi Hot Spring Festival, Hengchun Peninsula Hear Here World Music Festival, and the upcoming activity of welcoming the first sunrise of the New Year on Kenting Longpan grassland, for instance. Take Sihjhongsi Hot Spring Festival as an example, the county government has set up purple sea of lanterns at Sihjhongsi Hot Spring Park this year. The site is jam-packed with people every evening, driving business opportunities which make local dealers feel happy and satisfied.
Furthermore, the county government has sallied out to participate in both domestic and foreign international travel affairs held in Hong Kong, Thailand, Singapore, Kaohsiung, Taichung, and Taipei to promote Hengchun Peninsula's tourist and sightseeing attractions. Thai student fellowship, Muslim Youth Exchange Camp, Hong Kong inspection tour, Japanese Kintetsu Worldwide Express educational inspection tour, and Korean star baseball tourism experience inspection tour have been elaborately arranged, together with bloggers and internet sensations being invited to travel to Pingtung for implementing tourism multiple marketing.
According to Transportation and Tourism Department, since the annual Taiwan Lantern Festival is going to be held in Pingtung next year, the county government has invited the latest internet sensation Sandy Huang to make music video Sea and Light (Let's meet and get together in Pingtung!), which includes many charming sceneries of Hengchun Peninsula, to deepen the impression the public has for Pingtung. The work has triggered heated debates among net pals once launched. What is more, the county government has already drawn up ten major selective itineraries containing hot spots in Hengchun Peninsula and all kinds of festivals special events. It is expected that another tide of tourist crowds will be raised thanks to the occasion.
As it is emphasized by Transportation and Tourism Department, the picturesque landscape of Kenting and the entire Hengchun Peninsula has made the region suitable for going on a journey all year round. The area which is extremely popular among travelers and families has obtained the first prize awarded by Reader's Digest Trusted Brand for Family Travel nine years in a row. A great many local tribes and communities have also started to develop ecotourism through integrating education and guiding interpretation into the surrounding natural environment during these day. We welcome all tourists to come and gain a profound understanding of Kenting and the life culture of Hengchun Peninsula.
Source: Pingtung County Government