Dangdang to Report Second Quarter 2014 Financial Results on August 14, 2014

BEIJING, July 31, 2014 /PRNewswire/ — E-Commerce China Dangdang Inc. (“Dangdang” or the “Company”) (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced that it will release its financial results for the second quarter ended June 30, 2014 before the market open on August 14, 2014. Dangdang’s management will host a corresponding conference call at 7:00 A.M. Eastern Time on August 14, 2014 (or 7:00 P.M. Beijing/Hong Kong time) on that day.Dial-in details for the earnings conference call are as follows:US: +1-845-675-0437China, Domestic: +400-620-8038Hong Kong: +852-2475-0994International: +65-6723-9381Please dial in 10 minutes before the call is scheduled to begin and provide the passcode to join the call. The passcode is “Dangdang earnings call.”A replay of the conference call may be accessed by phone at the following number through August 22, 2014:International: +61-2-8199-0299Conference ID: 77179614A live and archived webcast of this conference call will be available at http://ir.dangdang.com through August 14, 2015.About DangdangE-Commerce China Dangdang Inc. is a leading business-to-consumer e-commerce company in China. On its website dangdang.com, the Company offers books and media products as well as selected general merchandise products including fashion and apparel, baby, children and maternity and home and lifestyle products. It also operates the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by the Company. Dangdang is transforming itself into an integrated online shopping mall with prominent destination categories. Dangdang’s nationwide fulfilment and delivery capabilities, high-quality customer service support and scalable technology infrastructure enable it to provide a compelling online shopping experience to customers. For more information, please visit ir.dangdang.com.Investor Contacts:Sophia ZhouInvestor Relations DirectorE-Commerce China Dangdang Inc. Phone: +86-10-5799-2306E-mail: ir@dangdang.comElaine Ketchmere, CFACompass Investor Relations+1-310-528-3031 Email: eketchmere@compass-ir.com