Jul 24, 2014 UncategorizedComments Off on GAC Motor and Hollywood: A Love Story
The true story of how an international blockbuster came to feature GAC Motor vehicles
GAC Motor regarded the cooperation as an important lesson in how to fuse Eastern and Western culture, and strategically set itself apart from previous placement of China-based brands in Hollywood films.
HONG KONG, July 24, 2014 /PRNewswire/ — GAC Motor (“GAC”) never had any notion that it would have anything to do with Transformers 4. Not every brand has the power and influence to earn a prominent place in a Hollywood blockbuster. GAC, as a newcomer among China’s proprietary brands, had not given a thought to getting a spot in the film.
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