May 16, 2019 PRESS RELEASES Comments Off on PureCircle and Merisant Renew Stevia Supply Agreement
CHICAGO, May 16, 2019 (GLOBE NEWSWIRE) — PureCircle (LSE: PURE), the world’s leading producer and innovator of stevia sweeteners, has entered into a new stevia supply agreement with Merisant, one of the world’s leading producers of low- and zero-calorie tabletop sweeteners for consumers. This new and expanded partnership will help to ensure Merisant’s long-term supply of the best-tasting stevia ingredients. Merisant has been a partner and customer of PureCircle for the last ten years. Merisant’s sweetener products are sold in more than 90 countries worldwide.
This new agreement focuses on the supply to Merisant of PureCircle’s next generation stevia sweetener ingredients like Reb M. PureCircle announced last year that it significantly increased its capacity to supply Reb M to consumer product companies. PureCircle’s Reb M is a next generation zero-calorie sweetener from the stevia leaf with sugar-like taste.
Merisant’s new and innovative tabletop sweeteners include: Canderel and Equal with Stevia; PureVia; and Whole Earth. Both PureVia and Whole Earth use PureCircle’s next generation stevia. Packets of Whole Earth and PureVia carry the PureCircle trustmark. Whole Earth and PureVia products are available in coffee shops across the U.S. and Europe, including Starbucks stores, as well as in other restaurants and retailers.
In addition to being served in restaurants, tabletop sweeteners are sold broadly in supermarkets and other retail stores where Whole Earth, PureVia, and Canderel and Equal with Stevia are posting double-digit sales gains.
This new agreement between PureCircle and Merisant makes Merisant one of the leading customers for PureCircle’s next generation stevia sweeteners. Our collaboration continues to introduce consumers around the world to the best tasting stevia in the industry.
Commenting on the new and expanded Merisant partnership, PureCircle CEO Maga Malsagov said:
“Merisant is a key partner for PureCircle. Merisant is a terrific company with terrific products. Merisant’s innovative, natural sweetening solutions provide consumers with the best-tasting stevia leaf ingredients available in the marketplace today. This new agreement will benefit both companies, assuring Merisant an expanded supply of next generation stevia sweeteners and assuring PureCircle a growing stream of sales to Merisant for its great-tasting stevia ingredients. This agreement is further testament to the quality of our next generation leaf and to our growing role as the resource and innovation partner for food and beverage companies globally.”
Commenting on the PureCircle partnership, Albert Manzone, CEO Merisant Company, Flavors Holdings Inc., and MAFCO said:
“Our partnership with PureCircle over the past decade has provided Merisant access to the best stevia leaf ingredients available. As consumers continue to search for natural products and opportunities to reduce sugar, our brands strive to bring the best tasting stevia products at the best value to the market. We are excited to continue our partnership in bringing the next generation of stevia to the consumer, and helping to give consumers more and better options to live a healthier lifestyle without sacrificing taste.”
By way of background, the story of stevia is evolving. Not long ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today PureCircle offers a range of next generation stevia leaf sweeteners, including Reb M, which have no calories and which taste great and work well across a wide range of categories. These sweeteners help consumer product companies increase their offerings of great-tasting zero- and low-calorie products using plant-based sweeteners, to help respond to evolving consumer tastes.
PureCircle has significantly boosted production of our next generation stevia sweeteners – like Reb M — which have the most sugar-like taste and are highly sought after by consumer product companies. PureCircle is able to supply stevia sweeteners at a cost and scale to meet the growing demands and applications for its best tasting stevia leaf ingredients. PureCircle works with, and supplies, a broad range of leading consumer product companies in multiple markets around the world.
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