Sep 08, 2015 Uncategorized Comments Off on So you want to make the dive into smartwear? (Business Mirror (Philippines))
ONCE one of the more prominent purveyors of smartphones, HTC has seen its prominence take a nose-dive in recent years, as the Taiwan-based global company’s flagship offerings-last year’s HTC One M8 and this year’s M9-found little traction in the marketplace despite some positive reviews from the tech media. Just recently the company found itself ejected from Taiwan’s TWSE 50 Index after its share price fell to below the amount of cash it holds on deposit, which means investors consider the rest of the company to be, in theory, worthless, according to a BBC report.
Meanwhile, Huawei is one of two Chinese brands that have risen to prominence in the mobile-technology space, with the company finishing last year by making the list of the world’s top 100 brands, according to a report by brand-evaluation firm Interbrand. Its No. 94 ranking in the list may seem much ado about nothing, but not when you take into account that Huawei is the first Chinese brand to ever make the list.
Equally telling of Huawei’s astonishing rise is that, as of August, it now ranks as second biggest smartphone vendor in China, the world’s biggest smartphone market, behind Xiomi, another Chinese brand, and ahead of tech titans Apple and Samsung. Huawei’s rising stock has been fueled not just by its low-cost Android smartphones but also by its premium Ascend product line.
Now, Huawei is making an even more aggressive play in the nascent smartwear market. On September 3 Huawei, the leading global information and communications technology solutions provider, announced the availability of the Huawei TalkBand B2 in the Philippines. A stylish next-generation wearable device, it brings together the convenience of a Bluetooth earpiece and the functionality of a fitness tracker in one elegant design.
The company touts that in an era where multitasking has become more of a necessity rather than a skill, the TalkBand B2 is the perfect companion for your busy life, allowing you to continue working without having to fumble for your phone and miss that important call. Whether driving, working on the computer, or spending precious downtime with your family, the TalkBand B2 frees up your hands so you can keep them on the wheel, take down those important notes immediately and continue those conversations comfortably. The smartwear vibrates to notify you of an incoming call and shows the name/number of the caller on the screen. All you have to do is detach the earpiece to answer the call.
The TalkBand B2 is equipped with dual-microphone, noise-reduction technology and quality Bluetooth connectivity. It is also equipped with smart detection to understand whether the Bluetooth earpiece is on the wristband or not, allowing it to automatically push audio (music/call) to the smartphone or B2 bracelet. You can even connect up to two smartphones to the TalkBand B2 so you don’t have to choose which of your phones to pair it with. With its superb battery performance, the TalkBand B2 can last up to five days, and support continuous call time up to six hours, and 12 days’ standby time. It is also equipped with a pager to search and locate your smartphone, regardless of the phone model, through vibration or ring tone alerts.
With its innovative six-axis motion sensor and compatibility with Jawbone’s Up tracking app (besides the company’s own Huawei Wear), the TalkBand B2 can automatically detect different activities with higher accuracy, such as walking, running cycling or climbing/hiking. It can also calculate the amount of calories burned by different activities to help you plan your workouts, diet and more.
You can then sync the data with your mobile phone and even share your achievement with your friends via social networks.
The same six-axis sensor, likewise, allows the TalkBand B2 to automatically identify and record motions accurately, detect the duration of deep sleep and light sleep, and provide consumers with health tips on ways to improve their sleep pattern.
As more Filipinos become health-conscious, so does the market for wearable technology and Huawei is at the forefront providing consumers with products that combine style and functionality with the latest technology, says Charles Wu, country head for Consumer Business Group, Huawei Philippines.
The TalkBand B2 sports a 0.73-inch, 128Aâ€”88 pixel, mono PMOLED touchscreen. All you have to do is sweep your finger to cycle through the various modes such as the time/date, steps taken, sleep time and calories burned.
It comes in two watchband styles: the environmentally professional TPU material in white and black, or the luxurious brown leather. There is also the Gold TalkBand B2 Executive Edition that the company says will fit in well inside the boardroom.