Feb 03, 2017 Politics Comments Off on Taiwanese toy makers eye business opportunities at Germany trade show
Taipei-- The Taiwan External Trade Development Council (TAITRA), a government-sponsored trade promotion organization, said on Friday that toy vendors in Taiwan have set their sights on business opportunities in the European market by attending the world's largest toy show, which is being held in Nuremberg, Germany.
Seventeen Taiwanese toy manufacturers are part of the delegation organized by the TAITRA at the six-day Nuremberg Toy Fair 2017 (Spielwarenmesse), which kicked off on Feb. 1, according to the Council.
The Taiwanese firms are demonstrating their innovations in the toy business in a bid to attract attention from potential international buyers.
According to the TAITRA, the toy show is expected to attract more than 70,000 foreign buyers from about 120 countries around the world, while a total of 2,800 exhibitors, including the 17 from Taiwan, from more than 60 countries will display their work at the event.
More than 1 million products are on display by these exhibitors. They are divided into 12 categories, including: model construction, lifestyle products, dolls, baby toys, sports, school articles, books and learning supplies.
Among the 17 Taiwanese exhibitors, constructional brick supplier GigoToys (??) has been showing off its "Geckobot", a battery-powered walking robot, which has a motorized air suction system that allows it to walk vertically on a smooth surface, such as a window.
Geckorot won a nomination of the top three in the trade show's Toy Award for the school kids category (6-10 years old).
According to the trade show, the nominees for the Toy Award have to meet the following criteria: play fun, originality, safety, workmanship and quality.
The exhibition features a section called Tech2Play, where visitors can witness the achievements in developing high-tech products such as electronic pets, robotic toys, virtual play and 3D printing.
Visitors to the Tech2Play section not only can see but also try out the products.
In addition to the Tech2Play section, the toy trade show has also set up the Trend Gallery, which provides a platform to hold forums on different topics that interest toy makers and to enable them to easily exchange product information, the TAITRA said.
Source: Focus Taiwan News Channel
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