Nonthaburi, May 18 – The Department of International Trade Promotion (DITP) reveals what you need to know about the US e-commerce market in 2023, with over 265 million American consumers expected to shop online. Sales will reach $1.14 trillion. clothing and accessories will have the greatest proportion followed by furniture, home furnishings, computers and equipment Revealing that health products, skin care products, food and beverages will be strong, suggesting Thai entrepreneurs to find opportunities to use e-commerce channels. Increase the opportunity to sell products to penetrate the United States.
Mr. Phusit Rattanakul Sereereungrit Director-General of the Department of International Trade Promotion (DITP) revealed that the Department has given the policy to commercial diplomats stationed in different countries to explore opportunities and opportunities to export Thai products to the country of residence. and to continuously report results Most recently, I received information from Ms. Kessuree Vijanakorn, Director of the Office of International Trade Promotion in New York, USA. about knowledge about the US e-commerce market in 2023 and the opportunity to expand the export market of Thai products into the US market through online channels
In 2023, the US e-commerce market outlook has been provided by the Commerce Attaché, which estimates that more than 265 million American consumers will purchase products through e-commerce platforms, accounting for 20.8% of total US retail sales. And that proportion is expected to increase to 23% by 2025 and Insider Intelligence, an online marketing consulting firm. E-commerce sales are also expected to reach $1.14 trillion. by US e-commerce market trends that Thai entrepreneurs should know, including products that are expected to grow The most and the largest proportion of sales are clothing and accessories. Proportion of sales 18.7% Furniture, home decoration, computers and electronic equipment 15.7% Health-related products and skin care products 11. 3%, while the group expected to grow the most in the next 4 years is related to health and skin care products. and food and beverage products. It is expected that the proportion of sales of such products will increase to 13.3% and 10.5% respectively in 2027.
While the behavior of Americans surveyed by ClearSale found that males are more likely to shop through e-commerce channels than females. And more than 40% of male consumers aged 18-34 are likely to buy all kinds of products online. But only 33% of women will buy. Top e-commerce outlets are still Amazon, Walmart, Apple and eBay, but niche categories are growing in popularity and growth, such as Carvana, a second-hand car online shopping site and website. Chewy, a website selling all sorts of pet products. which in terms of trading products through social media channels Up to 96.9 million Americans bought Last year’s sales were $992 million, and 2023 is expected to reach $1.3 billion. and trading through mobile applications Began to gain more popularity, with the year 2022 having a purchase of 43,100 million US dollars, it is expected that in 2023 it will increase to 51,100 million US dollars.
In addition, the survey found that Amazon is the most downloaded mobile application in the US, followed by Shein in second place, and the most popular applications are Walmart, Fetch Shop, Etsy. , Nike and Temu
“US e-commerce market It is a growing market with great potential in the future. Although at present, the products that consumers prefer to buy online are clothing, lifestyle and electronics. But it is expected that the market share of other products such as health products and skin care products will increase. Food and beverage products will increase. Thai entrepreneurs should look for opportunities to penetrate the US market. through e-commerce channels To increase product exposure and potentially increase product exposure and push through social media platforms. To introduce and make the product more known in the US market. It may increase the strategy of presenting products that focus on modern consumer groups. Which is considered an important consumer group to penetrate the US consumer market, etc.-
Source: Thai News Agency