Day: January 9, 2024

Government House, Prime Minister meets with Soft Power Committee. Follow up on driving operations Agree on the principles and budget. Organize important activities

Mr. Settha Thavisin, Prime Minister and Minister of Finance Chaired the meeting of the National Soft Power Strategy Committee No. 1/2024, with the committee and representatives of relevant agencies attended the meeting

The Prime Minister delivered the policy before the meeting, saying that this meeting is to follow up on the implementation of Thailand’s soft power strategy in various areas, which in the initial phase Thailand has given importance to the soft power industry, targeting 11 fields. Today, we consider the plans of important projects that will drive Thailand in fiscal year 2024 and fiscal year 2025. They are considered important to Push for Thai softpower to become more internationally known. And ask everyone to help express their opinions fully. So that the government will use it to speed up operations to produce concrete results.

T
he meeting jointly considered various issues. Ready to agree on important matters as follows: 1. Approve project proposals for the soft power industry, targets for all 11 branches, consisting of festival branch, tourism branch, food branch, art branch, design branch, sports branch, music branch, book branch, film branch, drama and series. fashion branch and gaming branch, assigned to the budget office Consider the financial limit and discuss with relevant agencies according to the next steps.

2. Approve the budget framework for supporting entrepreneurs to participate in 3 foreign film festivals in the amount of 3,000,000 baht, assigned by the Ministry of Culture. Submit budget requests to the Budget Office for consideration. and assigned the Budget Office to consider budget allocation

3. Agreed on the principles of the ‘Maha Songkran World Water Festival, Yen Thua La, Maha Songkran 2024’ event, with the Prime Minister giving suggestions on traveling to attend the said event. It is expected that there will b
e a great event throughout the country. There must be preparation in terms of cars, planes, and accommodations to accommodate tourists. By having the working group Go discuss with the Ministry of Transport. which during the last New Year’s festival There was good management of the trip. At the same time, he gave opinions on the budget, which had been set in large amounts. Please consider the value. Considering the benefits that will be given is important.

4. Agree to consider having the office drive national reform. national strategy and creating unity and reconciliation (Office of the Narcotics Control Board) is the main agency in driving the soft power development strategy. Its duty is to operate, integrate, and drive agencies involved in education. Analyze and create a soft power development plan. Budget allocation Carrying out various projects/activities with efficiency and effectiveness Reduce duplication Follow up and expedite the process of reviewing, improving, amending, repealing and creating laws a
nd regulations related to the development of 11 soft power industries of government agencies and government agencies. In order to comply with the resolutions of the committee and various related sub-committees. and coordinate and create cooperation between government agencies Government agencies, the private sector, and civil society in developing soft power, coordinating and integrating the dissemination of information on 11 soft power industries, as well as disseminating progress and results of operations regarding with the development of the country’s soft power

and 5. Approve the appointment of the Director of the Budget Office. and the Secretary-General of the Council of State is a member and director of the Office for National Reform, Strategy and the Creation of Unity and Reconciliation. is a committee member and assistant secretary In the National Soft Power Strategy Committee Appointed Permanent Secretary of the Ministry of Interior and Director of the Digital Government Development Agency (Public O
rganization) is a director and director of the National Reform Steering Office. national strategy and creating unity and reconciliation Is a committee member and joint secretary of the National Soft Power Development Committee.

Source: Thai News Agency

House of Representatives, House of Representatives organized a fun Children’s Day event in Soft Power style, with activities for coloring mini masks. Decorate a mini kite and the game of giant snakes and ladders

Mrs. Radklao Inthawong Suwankiri, Deputy Spokesperson for the Prime Minister’s Office, said that every second Saturday of January falls on “National Children’s Day” by Government House. Has organized a National Children’s Day celebration at the Royal House regularly. This year 2024 will be held on Saturday, January 13, 2024 from 8:00 a.m. – 3:00 p.m. with the highlight activities being for youth You can sit in the Prime Minister’s chair and take photos. But more special than that This year, the area of ??Naree Samoson Building Responsible by the government spokesperson team There will be prize draws every 30 minutes and special events organized under the Soft Power theme.

Activity 1: Snakes and Ladders Game, Jumbo Board, for youth to join in the fun of hunting for prizes in the game. Throwing giant
dice and following board games has long been a part of Thai culture and childhood memories.

Activity 2: Decorate Chula Kites – Mini Pufferfish. to receive a souvenir toy and learn about the kite fighting competition which is an outdoor summer sport in the central region that is one of Thai culture. At present, it is difficult for the new generation to experience. On the day of the event, “Kru Chai” Ganesanat Uansupa, president of the Chula Kite-Pukpao Phra Ruesi Trinet Club in Bang Phlat District, will be the one who will give knowledge to the youth.

Activity 3 Paint a plaster mask. Ready to receive knowledge about Khon culture and characters in the Ramayana from “Teacher Nok” Phichit Bunjin from Ban Hua Khon Luk Phra Phai. In the Ban Bu community Bangkok Noi District who have been working to preserve Thai Khon arts and culture for a long time

Activity 4: Watching the performance of the new Thai idol band ‘Sora! Sora!’ at 2 times: 11:00 a.m. and 3:00 p.m., which aside from being fun, Members of the band wi
ll join in various activities with the youngsters and share their experiences of being part of the entertainment industry. This is one of the important soft power that uses music and performance to tell stories to society.

Activity 5 is taking on the role of being a spokesperson for the Prime Minister’s Office. On the press conference podium In the Naree Samosorn Building To have a good experience and capture memories as well.

‘The event was organized in the Naree Samoson Building area this year. It was made possible through the cooperation of many sectors, thanks to the Rotary Club. Main sponsor and other sponsors such as the Win Win Foundation, Hatari fans, sprinkler drinking water Nok Air airline and Wright Team volunteers That makes the event possible on Saturday, January 13, in addition to the 5 activities that will take place in the area of ??the Naree Samoson Building. In other areas There will be many fun activities organized at Government House. Please come and bring your children to join the event
,’ Mrs. Radklao said.

Source: Thai News Agency

Royal Thai Army, The Royal Thai Army holds a full Children’s Day event! This year it was held at the Royal Thai Army at Ratchadamnoen after moving to the 2nd Infantry Regiment at Sanam Pao for many years. “Uncle Tor” opened the museum building – the wall of memories for people to learn about history, perform music, draw prizes, and display cannons and tanks. As usual, no helicopter announcement of moving schedule.

Lt. Col. Kannanat Phonnipatkul, Assistant Spokesperson of the Royal Thai Army, revealed that on the occasion of National Children’s Day this Saturday, January 13, 2024, Army Commander-in-Chief Gen. Charoenchai Hinthao (Commander of the Army) provides policy to military units throughout the country. Open space in the military camp Organize activities for the children in a variety of formats

In the central area of ??Bangkok this year, it is scheduled to be held at the Royal Thai Army Headquarters. Ratchadamnoen Nok Road, Phra Nakhon District, from 8:00 a.m. – 4:00 p.m. This year’s speciality is Arm
y Commander Want to open space for children Visited the Royal Thai Army Museum in honor of His Majesty the King. and the Army Memorial Wall Which showcases knowledge about the history and evolution of the Royal Thai Army as well as weapons and equipment from the past to the present along with a tour of the exhibition showing the history and royal duties of His Majesty the King to honor him on the occasion of the auspicious year. Celebrating His Majesty the King’s 6th Cycle Birthday Anniversary, 72nd Anniversary

At the same time on the center stage of the event Army Commander and the committee of supervisors We have also prepared many prizes to give to the children. who joined the activity Including being assigned to the Royal Thai Army Music Department Sing songs to create fun and enjoyment. interspersed with children’s performances and youth in the area and playing games to win various prizes that the Royal Thai Army’s partner agencies support Delivering happiness to children throughout the day. In addition
, children also have fun with various outdoor activities. that military units have come to organize Including guidance for educational institutions, cadets, Royal Thai Armed Forces Medical and Nursing Schools, display of weapons and equipment of combat units that can be used for both national defense missions. and helping people This year, aircraft displays, forest survival demonstrations, flash gun shows, and military dog ??shows are prohibited. Muay Thai dance performance, etc.

For traveling to the Royal Thai Army Headquarters You can come by public car or park your personal car in the nearby areas that the Royal Thai Army has prepared, including Wat Sommanat Ratchaworawihan, Wat Makut Kasatriyaram Ratchaworawihan, and Wat Tri Thotsathep Worawihan. Including the roadside Ratchadamnoen Nok, Liap Klong Phadung Kasem Road and Democracy Road behind the Royal Thai Army Headquarters Throughout the duration of the activity and in the regional areas, children can participate in activities at Army units in various
areas. The same was held at King Naresuan the Great Camp, Phitsanulok Province, Suranaree Camp, Nakhon Ratchasima Province, Burachat Camp, Ratchaburi Province, Vajiravudh Camp, Nakhon Si Thammarat Province and Sirindhorn Camp, Pattani Province. The Army Commander emphasized Emphasize military units responsible for all areas to explain details of various activities. Introduces useful information and precautions regarding weapons and equipment. Including strict control of safety measures throughout the event. To enable children to have understanding and open new perspectives. Gain full experience from a military unit. It is in line with this year’s Children’s Day motto: “Look at the world, be creative. respect differences Let’s build democracy together”

For displaying weapons and equipment Modern equipment of the Royal Thai Army for children to come see, such as 2 Humvees equipped with weapons, 2 wheeled armored vehicles (BTR-3E1), 2 M1126 Stryker wheeled armored vehicles. 2 120mm rubber-wheeled self-propelled
grenade launchers (ATTM), large multi-purpose rescue vehicles/with air cushions, 2 units of 40mm L70 type grenade launchers.

Starstreak, 2 firing units, 35 mm Oerlikon GDF007, 2 firing units, 2 4 x 4 type 51 ambulance vehicles, building fire extinguishing vehicle with remote control system (LUF 60 section), armored vehicles. 2 VN – 1 rubber wheels, 2 AIR BOATs, NCK set (CLASS A – C), laser shooting training aid with score recorder , Explosive ordnance disposal set, 1 set, or as appropriate. and 1 company kitchen vehicle

On the same day, the Royal Thai Army announced the transfer of weapons and equipment for displaying military activities. On the occasion of National Children’s Day 2024 at the Royal Thai Army Headquarters (RTA), moving from the unit location on 10 Jan. ’24 and moving back on 13 Jan. ’24. Use various routes as well.

Source: Thai News Agency

Interior joins hands with Commerce to discuss integration of cooperation to promote Thai OTOP entrepreneurs to the international market. Prepare to set up a working group to jointly drive the Quick Win approach to stimulate new market channels along with market expansion.

Mr. Suthipong Chulcharoen, Permanent Secretary of the Ministry of Interior along with Mr. Keerati Ratchano, Permanent Secretary of the Ministry of Commerce Co-chaired a meeting to discuss integration of cooperation between the Ministry of Interior and Ministry of Commerce in promoting Thai OTOP entrepreneurs to the international market, with heads of government agencies under the Department of Community Development. and relevant officials attended the meeting

Mr. Suthipong Chuncharoen said that the important issue of this discussion is to make OTOP products further promoted in marketing, such as classifying and separating entrepreneurs into groups to have quality and modernity. Respond to consumer needs This will allow products to be sold
. Because currently there are products and services in each village/community area, such as the OTOP Nawatwithi community, which currently has a large number in many areas but does not have adequate marketing channels. which we have learned from the guidance of Her Royal Highness Princess Maha Chakri Sirindhorn Princess Sirivannavari Nariratana Rajakanya His Majesty bestowed knowledge on further development until the products were sold throughout the year. Throughout the past, the Ministry of Interior has always used the mechanism of provincial governors in conjunction with the Ministry of Commerce. But there is still a large volume (Volume) that needs to be supported and developed to receive more expansion.

‘We ask that the Ministry of Interior and the Ministry of Commerce work together to find a Quick Win approach from short-term and long-term processes to ensure continuity and sustainability. We have already separated groups of entrepreneurs and OTOP artists at different levels. Therefore, the first thing
that must be done is to bring quality products to foreign countries (international markets) to produce concrete results. in order to lead to success according to the initial goals And in terms of long-term operations, it is to enable entrepreneurs to have a customer base both domestically and abroad. The model is ready to expand into new markets. The strength of Thai OTOP products is our strength in sophistication and beauty. The product is “Handmade” which makes it limited and hard to find. But the weak point is that there is still a small market abroad. This discussion will lead to jointly finding ways to help each other for further development. In the next step, a working group will be appointed between the two ministries to determine both short-term and long-term cooperation guidelines. Ready to set up a system to lead groups of entrepreneurs who are interested in OTOP products to develop their potential, coaching both in packaging and marketing channels. As well as discussing with entrepreneurs to expand
Thai fabrics to the international market. To support and stimulate the economy of Thailand, leading to Thai people having a good quality of life, income and sustainable happiness,’ Mr. Suthipong said at the end

Mr. Keerati Ratchano, Permanent Secretary of the Ministry of Commerce, said that the Ministry of Commerce is pleased and fully intends to cooperate with the Ministry of Interior in promoting and expanding Thai products to foreign countries. Today, executives of agencies involved in both domestic and international trade of the Ministry of Commerce came to the meeting to discuss with the Ministry of Interior. To integrate cooperation in promoting OTOP entrepreneurs to the international market, throughout the past the Ministry of Commerce through the Department of Business Development has brought OTOP products to further develop. By collaborating with network agencies and partners to find marketing channels. It also cooperates with the Community Development Department. Ministry of Interior Bring develope
d products to sell Including emphasizing production according to the BCG economic concept, bringing local products to develop further as well.

‘For the Department of Internal Trade Ministry of Commerce Has carried out the project ‘Village for trading’ since 2017 by developing products and services in the area By increasing skills and increasing product value Especially in the development of packaging in 42 villages in 33 provinces. There is also support for both offline sales channels in cooperation with hotels, businesses, department stores. and online channels There are channels through which influencers can help with sales. As for the Department of International Trade Promotion, we have implemented a project to develop and promote OTOP products to the international market by selecting OTOP product entrepreneurs to train, incubate, and coach in order to attend trade fairs both domestically and abroad. country which has been carried out over many years There are more than 30 participants in the project. In
addition, the BCG Hero project is also running to select producers according to sustainable guidelines. Using local ingredients This will be in line with the OTOP guidelines of the Ministry of Interior. Including a project to develop designers to international runways. By promoting entrepreneurs who already have strong brands to enter the international market. All of the above shows that the Ministry of Commerce and the Ministry of Interior already have related missions in line. which we will work together with clear goals To be able to achieve concrete goals which is part of the development of packaging Forwarding entrepreneurs from abroad We are pleased and eager to help support people to have a good, sustainable quality of life,’ Mr. Keerati added.

Source: Thai News Agency