The government is ready to promote Thai products to the world market.

Queen Sirikit National Convention Center, The Prime Minister opens the event ‘STYLE Bangkok 2024’ to increase the capabilities of Thai entrepreneurs. Promote Thai products into the world market

Mr. Settha Thavisin, Prime Minister and Minister of Finance presided over the opening ceremony of the Thai lifestyle and fashion exhibition “STYLE Bangkok 2024” along with Mr. Anutin Charnvirakul, Deputy Prime Minister and Deputy Minister of Interior, Mr. Naphinthorn Srisanpang, Deputy Minister of Commerce, Mr. Keerati Ratchano. Permanent Secretary of the Ministry of Commerce, Mr. Suthiphong Chulcharoen, Permanent Secretary of the Ministry of Interior and Mr. Phusit Rattanakul Serererngrit Director-General of the Department of International Trade Promotion Ministry of Commerce and various private sectors participated in the event

The Prime Minister welcomed and was pleased to meet many companies. who attended the event both from Thailand and abroad Which not only makes this event even more special. but also helps to
strengthen trade relations between each other. Everyone’s visit is a testament to the importance of STYLE Bangkok to a global audience. STYLE Bangkok, now in its seventh edition, is the region’s largest international platform for lifestyle products. Fashion and local handicrafts It is also a melting pot of creativity and design. It is a testament to Thailand’s innovative spirit and potential power.

‘Thai lifestyle and fashion products are an important part of the Thai economy, with SMEs accounting for more than 90% of the total. It provides employment to more than 2 million people nationwide. These products are famous for their distinctive designs. superior quality with innovation and sustainable materials Reflecting the determination of Thai entrepreneurs who never stop responding to ever-changing global trends, STYLE Bangkok will serve as a starting point for new SMEs and entrepreneurs. local craftsmen and designers to empower them to confidently enter the global market. Reinforcing the government’s commit
ment to promoting comprehensive and sustainable economic and social development. This is an important foundation according to the national agenda that has been set,’ the Prime Minister said.

The Prime Minister hopes that this will be an opportunity to visit the exhibitions and activities at STYLE Bangkok 2024, and one of them is the “Pha Thai Sai Hai Sanook” pavilion (Thai cloth to wear for fun), which is a project under the initiative of Her Royal Highness Princess Maha Chakri Sirindhorn. Princess Sirivannavari Nariratana Rajakanya which aims to promote sustainability and improve the quality of life of all Thai people. This is in line with His Majesty’s initiative to improve the living standards of weavers in rural areas.

The Prime Minister congratulated the signing of two cooperation agreements (MoUs) 1. between the Department of International Trade Promotion Ministry of Commerce and the Department of Community Development Ministry of Interior and 2. between Bangchak Corporation Public Company Limited and
Wichaalai Woven Fabric Nong Bua Lamphu Province (Kwanta Design Learning Center). These partnerships reinforce the government’s commitment to supporting local entrepreneurs. and promote sustainable development initiatives in the country. On this occasion, the Prime Minister wished all participants success. Let us celebrate and build on creativity, collaboration, and sustainability together.

For STYLE Bangkok 2024, held from 20 – 24 March 2024 at Hall 1-4, Floor G, Queen Sirikit National Convention Center. It is an international trade show for Thai lifestyle and fashion products for manufacturers and exporters.

Source: Thai News Agency