United States, Minister of Commerce Announcing good news for the US market Successfully negotiated the sale of Thai products. The private sector initially made an MOU to buy and sell rice and Thai food, quite a bit. raked in more than 1,435 million baht into the country and presented the Thai Select seal guaranteeing authentic Thai taste to 9 Thai restaurants in Los Angeles. Promoted as a showroom for Thai products
Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce, spoke after witnessing the signing of a rice product cooperation agreement (MOU) to promote and push Thai products to the world market in accordance with government policy. Promote Thai products, especially rice, and build a network of trade and investment partners. Promote the image of Thai soft power Especially Thai food Currently, the United States It is the number one country that Thailand exports to. It accounts for as high as 17 percent of total exports. It is one of the 10 countries that the government proactively ta
rgets to build trade relations. According to the policy of proactive economic diplomacy
There will be 3 activities, including witnessing the signing ceremony of cooperation (MOU) with 3 pairs, expected to generate income for the country of 41 million US dollars or 1,435 million baht in jasmine rice products. coconut water sauce and canned food and awarded Thai SELECT certificates to Thai restaurants In Los Angeles, another 9 locations in order to promote Thai food to the world market. through the government’s soft power policy which at present There are 1,526 restaurants that have received the Thai Select designation, with the largest number of restaurants at 427 in the United States.
In addition, join in the launch of Thai food products from Overhill Farms Company, a subsidiary of Charoen Pokphand Group. They feel proud that the company promotes Thai food products. with original taste Sold successfully at Costco, a large wholesale department store. It’s a soft power. in making US consumers Know more about
Thai food By the product Tom Yum Shrimp Wontons Sold in over 600 Costco stores across the United States. It has been accomplished. And from now on you will see Thai food. Many other menus that are popular and representative of Thainess such as chicken panang, khao soi, green curry, stir-fried basil, pad Thai and many other menus enter the US market. with a population of more than 330 million people, or more than 4 percent of the world’s population.
However, the results of this visit It will help build confidence among US importers. that Thailand has given importance to the US market continuously It is a public relations campaign and creates awareness of the image of Thai rice and Thai food products. It is expected to push and promote the export of Thai rice and food products into the US market. Valued at not less than 1750 million baht, which will be part of accelerating the expansion of trade and exports of Thailand to the United States. To meet the goal which has set a target for expansion of 2% this year
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Thank you to the Thailand team. who have helped push Thai products according to government policy and has always cooperated well with the work of the Ministry of Commerce And congratulations to everyone who has been successful in promoting Thai products to be known in the United States. This is considered a good model for other Thai entrepreneurs,’ Mr. Phumtham said.
Thai SELECT is a restaurant where we recommend Thai restaurants. To allow foreigners to taste Thai food And we will develop further. The goal is to make Thai restaurants the shell of the country. to display Thai products Thai culture and values ??that are Going to be in the store too and from information from the Department of International Trade Promotion The signing of this MOU consists of 1. CKK Company and Archpoint Sales Texas, LLC, jasmine rice products, sauces, coconut water, canned food, worth 350 million baht within 1 year. 2. CKK Company and United Natural Foods, Inc., rice products. Jasmine sauce, coconut water, canned food worth 350
million baht within 1 year and 3. Thai Lee Agriculture Co., LTD. and Sun Lee Inc. Jasmine rice products worth 735 million baht within 1 year and for all 9 Thai restaurants. Restaurants that received the Thai SELECT certificate include: 1.Farmhouse Kitchen Thai Cuisine LA 2.Manaao Thai Comfort Food 3.Pinkaow 4.Tuk Tuk Thai Cuisine 5.Vanida Thai Kitchen 6.Blue Elephant Thai Cuisine 7.The Silverlake House by Leela Thai 8.Suphanahong Royal Cuisine and 9.Takhrai Thai etc.
Source: Thai News Agency