As hotels suffer from pandemic, ‘cabin fever’ drives renewed interest in this private romantic getaway concept

Some businesses have been uniquely positioned to thrive during the coronavirus pandemic, including pharmacies, grocery stores — and Sybaris. You might say every day has been like Valentine’s Day — a perennial sellout — for the members-only pool suite concept that caters to couples only. While hotels have suffered from steep occupancy drops throughout the nearly two-year health crisis, Sybaris experienced a 12% increase in occupancy last year compared with 2018, said Dan Fahrner, Sybaris’ marketing director for 25 years. “We have experienced an unprecedented level of increased business. It’s be…

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