Bangkok: Feb. 27 – PTT is ranked as the world’s highest brand value in 2024, the only one in Thailand, for 12 consecutive years.
Mr. Atthaphon Rerkpiboon, Chief Executive Officer and President of PTT Public Company Limited, revealed that PTT is the only Thai brand ranked among the top 500 brands in the world. Its brand value exceeds eight billion US dollars. Ranked at number 267, up 78 places from the past 2023, reflecting the potential for excellent operations in all areas. According to an assessment by Brand Finance Global, the world’s leading brand strategy and brand valuation consulting company. There are methods for evaluating brands on many factors such as brand strength. brand commitment and growth of operating results, etc.
Mr. Alex Haigh, Managing Director – Asia Pacific of Brand Finance, said that the Thai oil and natural gas industry in 2023 has faced geopolitical risks. Rules and regulations in various areas that have been changed Including economic challenges such as inflation, however, PTT is
still a strong brand. It was evaluated at 82 points out of 100 and its brand value increased by 25 percent or as high as 8.3 billion USD. This demonstrates PTT’s good performance from adapting strategies to the current situation, such as investing in digital businesses. and development of renewable energy businesses
Mr. Atthaphon added that PTT is proud to be the only Thai company on the list this time. This reinforces the potential of driving the organization strong in every dimension, on par with international brands. Both in implementing the strategy towards the energy business of the future and expanding into new businesses that go beyond energy. along with taking care of society, community, and the environment which has continued throughout the past 45 years, PTT continues to move forward to ignite life force Drive the future Create continuous business growth for economic growth and promote a good quality of life for Thai society in a sustainable manner.
In addition, PTT was ranked 4th among the 300 mo
st valuable brands in ASEAN in 2023 due to its strong financial performance. brand value and operational strategy By ranking this time Demonstrates ASEAN’s leadership in energy. that has created innovation Promote the economy and create sustainable growth for the ASEAN region.
Source: Thai News Agency