SEOUL, Shinsegae DutyFree, South Korea’s third-largest duty-free shop, said Tuesday it has partnered with Cathay Group to revive sales through the Hong Kong-based group’s mileage program.
Shinsegae DutyFree signed an agreement with Cathay Group to allow its airline affiliate Cathay Pacific Airways Ltd.’s passengers to shop at Shinsegae’s duty-free shops with their mileage points and earn miles when shopping at the duty-free stores, the company said in a statement.
It is the first time for a domestic duty-free shop to join hands with a foreign carrier for marketing purposes.
Starting in February, Cathay Pacific passengers can shop at Shinsegae’s three duty-free shops in South Korea, and they can use the mileage points earned on purchases at 90,000 stores of Cathay’s 800 partner companies around the world, the statement said.
Source: Yonhap News Agency