House, May 22 – “Tipanan” is pleased with the government pushing Thai Soft Power to the Cannes Film Festival. and the Thai festival in Tokyo Aiming to be the leader in soft power of the region
Ms. Tipanan Sirichana, Deputy Spokesperson for the Prime Minister’s Office, revealed that according to the government of Gen. Prayut Chan-ocha, it aims to push “Soft Power” through the promotion of culture with potential 5F, namely food (Food), movies and Videos (Film), Thai fabrics and fashion design (Fashion), Muay Thai (Fighting) and traditional festivals (Festival) to add economic value. Generate income and disseminate Thai culture to the international community. Cannes Film Festival 2023 and Thai Festival in Tokyo Thai Festival Tokyo 2023
Miss Tipanan said that the Ministry of Culture has promoted and distributed films and videos at the 2023 Cannes Film Festival in the French Republic. Between May 16-27, 2023, to promote the film and video industry, both domestic and international, under Content Thailand of the public and private sectors, 10 companies such as Benetone Films, BrandThink, Film Frame Productions, GDH 559, Halo Productions, Kantana Motion. Pictures, M Pictures, Right Beyond, Sahamongkolfilm International and Yggdrazil Group join forces in a number of activities at the event, such as movie marketplace activities. and the Thailand Pavilion. The Thai Film Pitching Project 2023 activity presents filmmaking projects for venture capital. In such activities, Thai food was brought to entrepreneurs, investors, and tourists to taste, including papaya salad, shrimp fried rice, mango sticky rice, and many more.
Deputy Spokesperson for the Prime Minister’s Office said that at the same time, there was also a Thai festival in Tokyo, Thai Festival Tokyo 2023, held on May 20-21, 2023 (Thai Festival Tokyo 2023) at Yoyogi Park, Tokyo, Japan. It is the introduction of Thai culture “Soft Power”, Thainess to spread to Japanese and foreigners. Important highlights besides the performance of applied Thai music from “Thai contemporary music by the Fine Arts Department” by the Fine Arts Department who had previously had the opportunity to perform at the APEC 2022 leadership party hosted by Thailand, there were also artists, choirs, and musicians participating in contemporary Thai music at the opening ceremony. and open the show to the public Thai and Japanese songs were played to create an atmosphere that promoted relations between the two countries. Within the event There are also booths for Thai products, Thai food and Thai entertainment. Through the Thai content SOFT POWER under the concept of 5F, more than 120 booths, come together to spread Thainess to the Japanese to get to know more.
“Gen. Prayut pushes Soft Power in a concrete way. Emphasizing the leadership in soft power of the region according to the 20-year national strategy, ”said Ms. Tipanan .- Thai News Agency
Source: Thai News Agency